During the previous day, I was looking at another sign similar to this one, trying to figure out where I was on the map. The one critical difference was that it was only in Icelandic. I spent a lot of time studying that map looking for the town of Upplýsingar.

Later that night, in the hotel, I found a bilingual brochure of the area. There it was again: "Upplýsingar." Next to it was the English word: "Information."